Grounded Blanks
We worked with Peni to reimagine their brand from the ground up. The new identity focused on clean design, evocative imagery, and a flexible system that could work across campaigns, destinations, and digital tools. The website was redesigned as a true travel companion — easy to navigate, visually inspiring, and built to convert inspiration into action. The result was a brand experience that feels adventurous yet trustworthy, aspirational yet functional.
Travel brands often lean too heavily on visuals — beautiful images without clear journeys. Peni’s old design suffered from this imbalance. It was pretty but confusing, with scattered information and no clear calls to action. We needed to create a system that paired storytelling with usability: inspiring customers to dream while giving them a frictionless path to book. The brand had to convey trust, excitement, and ease all at once.
The rebrand gave Peni a clear identity and a digital platform that connects inspiration with action.
With a new visual system, stronger messaging, and a redesigned website, Peni now inspires travelers while guiding them seamlessly toward booking decisions. The brand balances emotion and function, turning the idea of travel into a journey that feels both exciting and attainable. Peni now stands as a modern travel brand ready to grow, resonate, and build long-term loyalty.
